While questionnaires are mailed to the respondents, to be answered, in the manner specified in the cover letter. The interview is a one to one communication; wherein the respondents are asked questions directly. Once the research problem is defined and research design is laid out, the task of data collection begins. There are two types of data, i.e. primary data and secondary data. The data collection methods of these two types of data differ, because, in the case of primary data, the … [Read more...]
Difference Between Hypothesis and Theory
The primary tool, in the research process, is a hypothesis, that intends to suggest new experiments and observations. There are many experiments which are undertaken with the sole objective of testing hypothesis. It refers to a supposition, regarding an observable phenomenon of a relationship between various phenomena. The term 'hypothesis' is often contrasted with the term theory which implies an idea, typically proven, which aims at explaining facts and events. Both hypothesis and theory … [Read more...]
Difference Between Intrapersonal and Interpersonal Communication
As the term, 'intra' means 'within', so the communication that takes place within a person is called intrapersonal communication. On the other hand, the term 'inter' means 'between', so when the communication occurs between two or more persons, it is said to be interpersonal communication. We, humans, are social animals, and we always need someone to talk or share our opinions, news, and even feelings. Communication is a substantial part of our life, whether we say something or not, it … [Read more...]
Difference Between Visa and MasterCard
One of our common misconception about the two payment processing giants, Visa and MasterCard is that they issue credit cards. But the fact is that they are not card issuers, as they are intermediaries between banks and customers. These two multinational companies provide end number of services to customers through banks, and so they do not have any interaction with the customers. While three level of services are provided by MasterCard, there are only two levels of services provided by Visa … [Read more...]
Difference Between Vendor and Supplier
Supply Chain is the assemblage of all persons, entities, resources, processes and technologies which participate in the production and distribution of the goods and services, effectively to the final consumer. In the business world, we often hear the terms like vendors and suppliers, as they are the important links of the supply chain process. While vendor is someone who offers a product to customers for sale, who is the last link of the process economic production chain. On the other hand, a … [Read more...]
Difference Between Primary and Secondary Research
Research, an art of scientific investigation. It is a methodical search for relevant information or facts on a particular topic. It aims at discovering the answers to questions by applying scientific procedures. It is very helpful in the collection of authentic data. There are two kinds of research, i.e. primary research and secondary research. Primary research is one that involves the gathering of fresh data, i.e. when data about a particular subject is collected for the first time, then the … [Read more...]
Difference Between Margin and Markup
As every coin has two sides, likewise, margin and markup are two accounting terms which refers to the two ways of looking at business profit. When the profit is addressed as the percentage of sales, it is called profit margin. Conversely, when profit is addressed as a percentage of cost, it is called as markup. While markup is nothing but an amount by which the cost of the product is increased by the seller to cover the expenses and profit and arrive at its selling price. On the other hand, … [Read more...]
Difference Between Push and Pull Strategy
The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. While in Push strategy, the idea is to push the company's product onto customers by making them aware of it, at the point of purchase. Pull strategy, relies on the notion, "to get the customers come to you". The two types of strategies differ, in the way consumers are approached. The term is derived from logistics and supply chain management, however, their use in marketing is not … [Read more...]
Difference Between Stocks and Mutual Funds
Nowadays, end number of investment avenues are available before investors. New investors often suffer a dilemma, that whether they should invest in mutual funds or go for individual stocks. There is a big difference between these two investment vehicles as in mutual fund is a pooled investment scheme, professionally managed by a fund manager who invests the money collected from different investors and invests it into stocks, bonds and other short-term securities of different companies. On the … [Read more...]
Difference Between IPO and FPO
All business entities need funds to finance their day to day operation. There are two ways of raising funds for the business i.e. in the form of equity which mean the owned capital of the company or debt which represents the borrowed capital of the company. When funds are raised as equity, the company approaches various individuals to sell its shares at a fixed price. When this offering is done by the company for the first time, it is known as IPO or initial public offering. As against this, … [Read more...]
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