Change is the basic law, that governs the entire nature. In this fast-paced world, technology is changing rapidly, i.e. nobody can assure you that the world is going to be same, five years later, as everything changes with the blink of an eye. So, if one wants to go along with the world, then the only requirement is to be creative and innovative. While Creativity is related to 'imagination', but innovation is related to 'implementation'. The primary difference between creativity and … [Read more...]

Recruitment is a process of searching out the potential applicants and inspiring them to apply for the actual or anticipated vacancy. On the other hand, Selection is a process of hiring employees among the shortlisted candidates and providing them a job in the organization. Due to increase in population, getting a good job is not an easy task. Employers want the right candidate for the concerned position. The large supply of workforce has given them the opportunity to select the best … [Read more...]

A company's vision and mission are of supreme importance, with respect to the future growth and success of the business, irrespective of its size, nature, and type. It not just directs the course of business and its workers but also helps in marketing your brand to the customers. A mission statement expounds the entity's business, its goals and approach to reach the goals. On the other hand, a vision statement is one that tells the desired future position of the entity. A mission statement is … [Read more...]

Marketing is omnipresent. Almost all the things that you have or you use, right from the pen to a water bottle, a mobile phone to a car, are touched by marketing. All we are saying here is that marketing has its impression on each of them. Basically, the impression of marketing could be highly noticeable or subtle, but that depends on the product and the context. It is the actual strategic activity of the enterprise. It is very essential for the survival, growth and expansion of the … [Read more...]

A company can be understood as a form of business organization, which is an association of persons, set up with an aim of undertaking business. It possesses a legal status distinct from its members and governed by the Companies Act, 2013. It is an artificial person, having perpetual succession and a common seal. It is commonly confused with the corporation, which is nothing but a body corporate, registered within or outside the nation. Generally, corporations used to mean big business houses, … [Read more...]