Project management can be understood as a systematic way of planning, scheduling, executing, monitoring, controlling the different aspects of the project, so as to attain the goal made at the time of project formulation. PERT and CPM are the two network-based project management techniques, which exhibit the flow and sequence of the activities and events. Program (Project) Management and Review Technique (PERT) is appropriate for the projects where the time needed to complete different activities … [Read more...]

While clients refer to someone who looks for or uses professional service from the service provider (i.e. professional such as lawyer, doctor, chartered accountant, consultant, etc.) and pays a fee for the same. On the contrary, Customers are the one who is going to buy the product from the shop or business. He/She is someone, with whom the company deals and is considered as the king of business. In the business world, you might have frequently come across the terms customers and client, that … [Read more...]

In business glossary, the terms sales and revenue are often used as synonyms, but there is a fine line that demarcates the two. Sales refer to the proceeds received from the selling of goods and services to the customers. It represents the contract between the buyer and seller that incorporates transfer of title of goods, in exchange for adequate consideration. On the other hand, revenue indicates the total amount of cash generated by the company from its diverse range of activities. It … [Read more...]

Outsourcing of routine or peripheral business functions is in vogue. It implies contracting with the third party service provider, with respect to operations and responsibilities of business processes. At present, there is hardly any multinational company which is left untouched from outsourcing its business operations. Over the time, Business Process Outsourcing (BPO) has gained ample importance, by providing services related to marketing, human resources, customer support, technical support, … [Read more...]

In the last few decades, a trend has been noticed, with respect to the outsourcing and offshoring of business processes and activities, by big business houses. Outsourcing refers to the delegation of the routine or peripheral business processes to some external organization, so as to free up their resourcesi.e. money, time and manpower, for the core activities of the business. On the contrary, offshoring can be understood as the is a type of outsourcing whereby the business process or … [Read more...]

Marketing is defined as the set of activities which are undertaken by the companies to provide satisfaction to the customers through value addition and making good relations with them, to increase their brand value. It identifies and converts needs into products and services, so as to satisfy their wants. There are two types of marketing namely, domestic and international marketing. Domestic marketing is when commercialization of goods and services are limited to the home country only. On the … [Read more...]

Microfinance means the broad spectrum of financial services such as loans, insurance, savings etc. provided to the people of low-income groups. Conversely, Microcredit alludes to a small loan provided, at a low-interest rate, to the persons of below poverty line to make them self-employed, i.e. to help the small entrepreneurs start their own business. The scheme is offered to the people of below poverty line who lack collateral, have no access to basic banking services and are not eligible to … [Read more...]

Intellectual Property, implies the human mind creations, such as artistic works, inventions, images, designs, literary, etc. It is grouped into two classes, i.e. industrial property, which covers trademark, patent, industrial design, etc. and Copyright, that comprises of artistic and literary work. Copyright, as its name suggests, is a right conferred by law that protects the original piece of work from being copied, such as novels, plays, films, photographs, paintings and so on. On the other … [Read more...]

There is always a buzz when we talk about prepaid and postpaid connection. As the name suggests, prepaid refers to the payment made in advance and services are availed afterward. On the other hand, the postpaid connection is one in which you first avail the services and thereafter pay the price for it. Professionals, employees, and people belonging to business class prefer postpaid over prepaid while youngsters believe prepaid is better than postpaid. So the fight between these two SIM … [Read more...]

A company's goals and objectives are the foundation, which measures how much distance it has covered to attain its vision. Goals are defined as the lifelong aims, which an individual or entity endeavor to achieve something. It determines what the company is attempting to accomplish. On the other hand, objectives are the specific milestones which a person plans to achieve in a limited period. These are precise, measurable, time-based, actions that assist in the achievement of goal. Every … [Read more...]