Margin and Markup, the two different terms which are often used in accounting but are widely juxtaposed by the people. As every coin has two sides, likewise, these two accounting terms are the two ways of looking at business profit. While markup is nothing but a percentage of cost, which is added to the item to arrive at its selling price. On the other hand, the margin is simply the percentage of selling price i.e. profit. Knowing the difference between margin and markup is extremely important for the people who are in retail business.

## Content: Markup Vs Margin

### Comparison Chart

Basis for Comparison | Margin | Markup |
---|---|---|

Meaning | Margin is a profit margin, that measures the profitability of the company, i.e. the proportion of income left over in the business, after paying cost of production from revenues. | Markup refers to the value added by seller to the cost price, to cover its incidental costs and profits, in order to arrive at its selling price. |

What is it? | Percentage of selling price. | Cost multiplier |

Function of | Sales | Cost |

Perspective | Seller | Buyer |

Formula | (Price - Cost) / Price | (Price - Cost) / Cost |

Relationship | Margin = 1 – (1 / markup) | Markup = 1 / (1 – gross margin) |

### Definition of Margin

Margin implies the ratio of profit to the selling price. It is the difference between the cost of production/purchase of a product or service and its selling price. It is the gross profit margin for a particular transaction, i.e. the profit earned on a product or service, expressed as a percent of the selling price of that item.

In general, gross margin is used when both cost price and selling price of the product or service are known, but you want to have an idea of profit you made on a specific transaction. It can be calculated as:

**Margin = (Selling price − Cost) / Selling Price**

### Definition of Markup

Markup refers to the amount added to the cost price of a product or service to cover expenses and profit. It is the difference between cost price and selling price. It is the percentage of cost price you add on to reach the selling price of the item.

The amount added to the total cost of production incurred by the producer so as to cover the overheads like labour, material, taxes, interest, etc. and profit, is markup. It can be calculated as:

**Cost X (1+Markup) = Selling price**

Or** Markup = (Selling price / Cost) − 1**

Or** Markup = (Selling price − Cost) / Cost**

## Key Differences Between Margin and Markup

The following points are significant so far as the difference between margin and markup is concerned:

- A financial metric that measures the profitability of the company, i.e. the proportion of income left over in the business, after paying the cost of production from revenues is called margin. The value added by a seller to the cost price, to cover its incidental costs and profits, to arrive at its selling price, is called Markup.
- The margin is the percentage of sale price, while markup is a cost multiplier.
- Margin can be calculated, by taking sale price as its base. On the other hand, cost price is considered as the base for the calculation of markup.
- The margin is the seller’s perspective of looking at profit, whereas markup is the buyer perspective of the same.
- The margin is the difference between selling price and cost price, divided by selling price. Conversely, Markup is the difference between selling price and cost price, divided by the cost price.

### Conclusion

So, with the above article, it is well understood, that margin and markup are the two different outlooks of profit. ‘Markup as it is calculated at cost price, the percent is always greater than that of a percent of margin’. You can understand the given statement with an example, Suppose you purchase a product for Rs. 400 (cost price) and sell it for Rs. 500 (selling price),

Hence, Margin = (500-400) / 500 = 20%

Markup = (500-400) / 400 = 25%

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