Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. In the field of marketing, business, sociology, psychology, science & technology, economics, etc. there are two standard ways of conducting research, i.e. qualitative research or quantitative research. While the qualitative research relies on verbal narrative like spoken or written data, the quantitative research uses logical or statistical observations to draw … [Read more...]

In our earlier article, we've discussed probability and non-probability sampling, in which we came across types of probability sampling, i.e. Stratified Sampling and Cluster Sampling. In stratified sampling technique, the sample is created out of the random selection of elements from all the strata while in the cluster sampling, all the units of the randomly selected clusters form a sample. In stratified sampling, a two-step process is followed to divide the population into subgroups or … [Read more...]

Sampling means selecting a particular group or sample to represent the entire population. Sampling methods are majorly divided into two categories probability sampling and non-probability sampling. In the first case, each member has a fixed, known opportunity to belong to the sample, whereas in the second case, there is no specific probability of an individual to be a part of the sample. For a layman, these two concepts are the same, but in reality, they are different in the sense that in … [Read more...]

Survey and questionnaire are the two methods of acquiring data, from the respondents, based on interrogation.  Both of them are methods used in the gathering primary data, whether it is for the marketing of a product, or collecting information from people on social issues. Surveys are the conventional way of carrying out research in which the respondents are questioned, with respect to their behaviour, awareness, motivations, demographics, and other characteristics. Conversely, Questionnaires … [Read more...]

Many people mistakenly juxtapose knowledge for wisdom, as both are nouns and used in the English language. But the truth is that they are different. There are many quotes and sayings of knowledge and wisdom given by the experts and great personalities that define the significance of these two terms. Sir Francis Bacon said "Knowledge is power" while Gautam Buddha, hold that "Wisdom is highest of all five virtues". Knowledge is the accumulation of information, learned through education or … [Read more...]

"Where there is a will there is a way", is an old saying that motivates and inspires us to work and stay committed to our lifetime goals. All of us need some motivation and inspiration at some point in time in life. Many people might think that these two disciplines are more or less the same thing, but they are entirely different concepts. While motivation is always from an external source in an external environment, inspiration comes from within. The term motivation comes from the word … [Read more...]

Weaving, painting, sculpture, pottery, photography, embroidery, macrame, etc. is it art or craft? These are two forms of creativity that are commonly juxtaposed by the people, as they don't see any difference in them. But the fact is that art is different from the craft in a sense that art is a creative merit that comes from within. On the contrary, the craft is skilled work, wherein there is an application of technique, that people learn through much practice. Next, art emerges from the … [Read more...]

There are a number of philosophical issues, relating to the questions of objectivity and subjectivity of a statement, judgement, information, point of view or anything else. A statement is said to be objective when it is based on facts, and it can be proved easily and is impossible to deny. Although in the absence of facts on a matter, then the statement becomes subjective, as the speaker presents his/her opinion, which is always biased. Subjective perspective is based on personal feelings, … [Read more...]

Society is nothing but an organised group of people who live together and are connected with one another. It is not exactly same as culture, which can be understood as the way of living of people living in a particular place or region. Every society has its culture, but they are not the same thing. Although, they cannot exist without each other. Culture has certain values, custom, beliefs and social behaviour, whereas society encompasses people who share mutual beliefs, values and way of … [Read more...]

Based on the density of population, development, amenities, employment opportunities, education, etc. human settlement is majorly divided into two categories i.e. Urban and Rural. Urban refers to a human settlement where the rate of urbanisation and industrialisation is high. On the other hand, in a rural settlement, is one where the rate of urbanisation is quite slow. Another important difference between the two human settlements is that while urban areas are highly populated, rural areas … [Read more...]