Advertising is marketing as well as a promotional tool in the hands of the company which conveys a message about the company or a product to the viewers, listeners or readers. It is aimed at persuading customers, to choose the company's product over the product offered by the competitors. Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives. While … [Read more...]

Dealers or distributors can be a person or an entity, who plays the role of a middleman in the distribution process, but they are not one and the same. Dealers are in direct contact with the final consumers. On the contrary, distributors they have a direct connection with the manufacturers as they buy goods from them. Distribution process refers to the process in which company's product or service are made available to the customers, by various means like an actual storefront, e-commerce … [Read more...]

The word wholesale simply means selling in bulk quantities and retail stands for selling merchandise in small quantities. Wholesale and retail are two distribution arrangement that constitutes a major part of the supply chain. When the goods are manufactured, they are sold in large quantities (wholesale) to the wholesalers who further sells them to the retailers who finally sells them to the ultimate customers. While a wholesaler sells goods to the businesses, as they purchase goods to sell … [Read more...]

Employees are the most valuable asset to the company, as they are responsible for the success or failure of the enterprise. It is hard, for the managers to find out the right employees and to put them at the right job. The process of recruitment helps to hunt the best employee from the slate of candidates. There are two sources of supply of manpower; namely, internal and external recruitment. Internal Recruitment is a process whereby the employees are recruited from within the organization while … [Read more...]

Business exists in a large environment and many factors affect the business directly and indirectly. Every organization has its stakeholders, irrespective of its size, nature, structure and purpose. The stakeholders can be any person or entity, who influence and can be influenced by the company's activities. In a business environment, stakeholders are classified into two categories, Internal Stakeholders, and External Stakeholders. Internal stakeholders refer to the individuals and parties, … [Read more...]

e-commerce is nothing but buying and selling of goods around the web. On the contrary, e-business is a little different as it is not limited to, commercial transactions, but it also provides other services. These are the two emerging modes of doing business, which are gaining importance with the passage of time. Gone are the days, when you have to go to the market to buy a single item. Nowadays you just have to place an order online, and that item will come to you within few minutes. Online … [Read more...]

In an organization, the formation of groups is very natural, whether it is created by the management for the purpose of accomplishing the goals of the organization or by the members of the organisations themselves to fulfill their social needs. There are two types of group, namely, formal groups and informal groups. Formal groups are the ones that are created as per official authority, so as to fulfill the desired objective. Unlike, informal groups are formed by the employees as per their likes, … [Read more...]

Brand and Product are two different terms, which are commonly encountered in marketing. These two differ in the sense that a product is created by the company while a brand is built by the people using them i.e. customers. Moreover, the former can be easily duplicated, whereas a the latter is unique, and it cannot be copied. A product passes through a life cycle, but a brand is timeless. Due to the rapid modernization of the society, now every person is concerned about, How they look? What … [Read more...]

Business Activities are grouped into two broad categories, i.e. industry and commerce. Commerce is concerned with facilitating the exchange of goods and services in the economy. It is sub-classified as trade and auxiliaries to trade. Many think that trade and commerce are the same terms and can be used interchangeably. But the fact is both the terms are different from each other and carry different meanings. Trade simply means buying and selling of goods and services in return for money or … [Read more...]

The major elements of the quality management, are quality assurance and quality control. Quality Assurance, assures that the right production process is performed in the right manner. Quality Control, on the other hand, ensures that the product will match the requisite standard. While the former stresses on preventing from defects, the latter concentrates on identifying the defects. At present quality, is king, it is one of the major concern of every customer, it is decided by the customer … [Read more...]