Two common marketing strategies used in the advertising industry, to promote any product or brand are - Above the line (ATL) and Below the line (BTL). Above the line (ATL) marketing is used when mass media is deployed to give a boost to a brand and reach the maximum audience. On the other hand, Below the line (BTL) marketing is sort of one to one communication, wherein different techniques are used to reach a specific group of people. The basic difference between the two types of marketing … [Read more...]
Difference Between Leasehold and Freehold Property
Leasehold and Freehold are the two forms of legal ownership of a property, whereby freehold property is a property or land, which is owned or inherited for life. As against, when a property is acquired under the lease, it is termed as Leasehold property. When you are buying a freehold property, it means that you are buying it in full for an indefinite length of time, which covers both the land and the property as well. On the other hand, the arrangement which confers the right to hold any … [Read more...]
Difference Between Upselling and Cross-Selling
Upselling is the strategy of persuading your prospective customer to purchase a similar product with higher specifications and features, rather than going with the original choice. On the other hand, in cross-selling, the sales representative encourages the potential buyer to make the initial purchase first, and once the customer is done with the selection, the representative recommends a complementary or additional product to the buyer which adds to its value to the customer. Upselling … [Read more...]
Difference Between Written and Unwritten Constitution
The constitution which is systematically and rationally written down and embodied in a single document, bearing a specific date or different dates, is said to be written constitution. Contrary to this, an unwritten constitution does not mean that no provisions or laws of the constitution will be found in written form, but it means that they are not legally incorporated in a single book, however, they are documented. Constitution refers to a system of laws and principles which acts as a base … [Read more...]
Difference Between Tort and Crime
We all are quite familiar with the word 'crime', as we have seen, read, heard or experienced it at some point in our lives. There are some acts which are considered as a crime in all the countries of the world, while there are specific acts which are regarded as a crime, in a particular state only. In simple words, any act which is against the law is termed as a crime. Crime is often contrasted with torts. Many of us are aware of what a tort is or which act is regarded as a tortious act, but … [Read more...]
Difference Between Sociology and Anthropology
Humans and their behaviour within their societies is always a subject of study for many researchers, especially for the sociologist and anthropologist. Anthropology is a branch of knowledge in which we learn about humans and their evolution, with respect to culture, physical traits, interactions, language, behaviour, etc. Anthropology is a broad field of study, whose subject matter is 'Man', both past and present. Many think that sociology is same as anthropology, but the fact is sociology is … [Read more...]
Difference Between Extensive and Intensive Reading
Extensive means covering a substantial area and so, extensive reading refers to that type of reading in which students read and refer to large quantities of material, chosen by themselves. As against, intensive refers to in-depth or concentrated. Therefore, intensive reading means that type of reading in which the material has to be read carefully and thoroughly, to get specific details. Reading is the means to study something, wherein the reader looks at the words, symbol and characters of … [Read more...]
Difference Between Skimming and Scanning
Skimming means to read something at a comparatively faster rate without going into an in-depth reading, so as to have an idea of what the work is all about. On the contrary, scanning implies a reading technique in which one takes a quick look of the document, so as to find the specific information contained in the written material. Reading not just helps a person to improve vocabulary but also increases basic knowledge. However, when we have to read and make a research of something from a … [Read more...]
Difference Between Internal and External Environment
Internal Environment pinpoints in-house factors of the firm, which are often constitutional in nature. On the flip side, External environment is composed of those factors which are exterior to the firm. Business refers to the collective effort of the firm in making money by buying and selling merchandise. We all are aware of the fact that every business operates in an environment called Business Environment. The business environment comprises all the elements that have a bearing on the … [Read more...]
Difference Between Fiction and Nonfiction
Literature has a wide range of genres and all those forms of literature can either be fictional or nonfictional. Fiction is one that is based on imagination and fantasies. As against, Nonfiction implies the form of writing which talks about real events, people and facts. In short, we can say that fiction represents something which is not true, it is unreal, whereas nonfiction indicates a factual account. Fiction can be understood as the literary work created as per one's imagination, i.e. the … [Read more...]
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