The term branding refers to the process of equipping the products and services with brand power, to create a line of demarcation between company's product and other products in the market. In this context, the terms brand identity and brand image are quite commonly juxtaposed. However, they are different. While a brand identity is how the brand owner defines his brand, brand image determines how the ultimate consumer perceives the brand. In other words, the brand identity can be the logo, … [Read more...]
Difference Between Credit Report and Credit Score
Credit history of a person has a great impact on his/her financial profile, as it is used by banks, utility companies, employers, landlords etc. to determine the creditworthiness. So, it is important for one to be aware of his/her credit report and credit score, compiled by the credit reporting agencies, also known as credit bureaus. A credit report is a document which reflects the history of credit behaviour of a person. Based on the information on the credit report, a three digit number is … [Read more...]
Difference Between Import and Export
The principal difference between import and export is that import is that form of trade in which goods are bought by a domestic company from other countries for the purpose of selling it in the domestic market. On the other hand, export implies a trade in which a company sells goods to other countries which are manufactured domestically. Trade refers to that branch of commerce which deals with the sale, transfer or exchange of products and services for a money consideration. It also aids in … [Read more...]
Difference Between Private Equity and Hedge Fund
When high net worth individuals or firms invest in the companies which are privately held or not listed on any stock exchange, is called Private Equity. On the other hand, Hedge fund implies a type of mutual fund that pools money of various high net worth individuals or firms into a variety of financial instruments, to generate good returns, with the help of different strategies and techniques. Both private equity and hedge fund are the forms of an investment fund that approach accredited … [Read more...]
Difference Between ELSS and PPF
ELSS is an open-ended equity mutual fund that not only provides tax saving but also gives an opportunity to the investor to grow money. Conversely, PPF refers to a type of Provident fund, which can be opened by any salaried or non-salaried person to park their money so as to reduce the tax burden. One of the major concerns of all the taxpayers is to reduce the tax liability as much as possible. And for this purpose, they take recourse of various deductions under the Income-tax Act, 1961. … [Read more...]
Difference Between Unit Banking and Branch Banking
Banking refers to a business activity in which the entity accepting deposits from the customers, safeguards it and lends it to those who need it, and earns a profit. Different countries of the world adopt different types of the banking system . Basically there are two types of banking system prevalent in most of the countries, which are unit banking and branch banking. A unit banking is a banking system in which one bank, generally a small independent bank that renders banking services to its … [Read more...]
Difference Between Product and Production Concept
The marketing efforts of an enterprise are directed by marketing management philosophies, also called as marketing concepts, so as to gain the desired exchange outcomes. It determines the outlook of the producers. In this context, the product and production concepts are often compared and contrasted. However, the two differ in the sense that product concept states that the consumers prefer the products which are best in terms of quality. As against, if we talk about production concept … [Read more...]
Difference Between Regional Party and National Party
Regional party implies the party whose area operation is limited and so their activities are restricted to only a few states. On the other hand, national party refers to a political party is a registered party that operates in more than four states of the country and their area of operation extends over the entire country. Political Parties plays an important role in the development of the country, as they are of different ideologies and approaches to social needs and the objectives of the … [Read more...]
Difference Between Fire Insurance and Marine Insurance
Fire insurance is an insurance that covers the risk of fire. It covers goods or property of the insured person. On the contrary. Marine insurance is one that encompasses risks associated with the sea. The subject matter covered here, is the ship, cargo and freight. Insurance is a contractual agreement between the insurer, i.e. the insurance company and the insured, wherein the risk of loss is transferred to the insurer, when the loss occurs out of the causes indicated in the contract, on the … [Read more...]
Difference Between Unicameral and Bicameral Legislature
The legislature is an organ of the government which is empowered to make laws and oversee the administration of the government. There are two kinds of legislatures prevalent in the world, i.e. unicameral and bicameral. The unicameral legislature is the system of the government where a single central unit has got the wholesole right to make laws and decide upon government policies. On the contrary, a bicameral legislature is one where there are two chambers of Parliament, i.e. the Upper house … [Read more...]
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