Marketing of products and services involves different strategies due to the dissimilarities in their characteristics. While in product marketing, the aim is to fulfil the needs and wants of the target population. As against, in service marketing, the firm seeks to create a good relationship with the customer, to win their trust. The two most important activities undertaken by the business is production or procurement of products and its distribution to the end user. The procurement of raw … [Read more...]
Difference Between Overdraft and Loan
To fulfil the financial requirement of the enterprise, the business person should identify the purpose and term for availing credit, i.e. nothing is better than a loan if the amount is required to fulfil the long-term financial requirement and if the funds are needed to fulfil the working capital requirement, then overdraft is the best option. Finance is the spine of every business because in the absence of sufficient funds the business cannot function properly. From the day, the decision to … [Read more...]
Difference Between Wholesaler and Distributor
Wholesaler is a trader, who buys goods in bulk quantities and sell it in smaller ones. On the other hand, distributors are the reseller of products, which cover a specific area or market. To make goods available to the final consumer, a manufacturer or producer should choose the best channel for distribution, as he cannot sell the goods directly to consumers. In this way, the supply chain of a company has a great role to play because it highly influences its marketing and promotional … [Read more...]
Difference Between Recruiting and Staffing
After business planning is performed and the organisation structure is determined, the next step in the process of management is staffing. While planning decides what is to be done, organising determines, how is to be done, staffing decides who is going to do it. Many often misconstrue staffing for recruiting, but they are different, as in staffing refers to putting right people at jobs, recruiting means seeking possible candidates and encouraging them to apply for the vacant position. To … [Read more...]
Difference Between HRM and SHRM
The term HRM expands to Human Resource Management; it implies the implementation of management principles for managing the workforce of an organisation. It is concerned with the process of hiring, developing and retaining the manpower, with a view to making them more efficient. When conventional HRM is compared and contrasted with the strategic HRM or SHRM, it becomes easier to understand. SHRM is the process of aligning the business strategy with the company's human resource practices, so as … [Read more...]
Difference Between Public Sector and Private Sector Banks
The Reserve Bank of India is the apex bank and the monetary authority, which regulates the banking system of the country. It is the banker's bank, it governs all the banks of the country, like cooperative banks, commercial banks and development banks. The commercial bank includes public sector banks, private sector bank, foreign bank, regional rural bank, local area banks, etc. Before 1969, except eight banks (SBI and seven associate banks), all the banks in India were private sector banks after … [Read more...]
Difference Between Authority and Responsibility
One of the objectives of the management is to establish a sound organisational structure and to do this, effective authority and responsibility relationship should be created, i.e. Who is accountable to whom? Who are superior and subordinate? Who can give orders? Whenever authority is used, responsibility ensues. Authority is the legal right to give the command, order or instruction and compel the subordinates to do a certain act. On the other hand, Responsibility is the outcome of authority. … [Read more...]
Difference Between Mortgage and Hypothecation
In general, many misconceive hypothecation for a mortgage, however, the difference between these two lies in the factor, on which they are created. A charge can be created on the movable property or immovable property, so when a movable property is under the charge, it is said to be hypothecated, whereas a charge created over an immovable property, it is known as a mortgage. The term 'charge' implies the creation of right by any person (borrower) including a separate legal entity over its … [Read more...]
Difference Between Letter of Credit and Bank Guarantee
Letter of Credit (L/C) is a financial instrument, used as an evidence of creditworthiness, issued by the bank of the buyer, concerning his credit history. L/C is often confused with a bank guarantee, as they share some common characteristics like both play a significant role in trade financing when the parties to the transactions don't have established the business relationship. Nevertheless, the two differs, in the bank's position vis-à-vis buyer and seller of goods and services. A bank … [Read more...]
Difference Between Marketing and Selling Concept
In the business glossary, you might have encountered the terms marketing concept and selling concept end number of times. The marketing concept concentrates on the buyer's needs and then the means are identified to meet out those needs. Therefore, the customer is regarded as the king of the market. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. These two are the most misconstrued however there exists a fine line of … [Read more...]
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