The term 'slogan' can be understood as any concise and easily remembered statement used in campaigns to advertise something. On the other hand, a tagline is a simple, powerful and remarkable description of about a few words which is associated with the firm. In the era of cut-throat competition, branding plays a prominent role, because there are many companies offering the same product with the same quality, quantity, price and even with the same brand message. Hence, it becomes essential to … [Read more...]

Communication involves meaningful sharing and exchange of message between two parties, i.e. sender and receiver, wherein the sender initiates the process of conveying message so as to create an understanding in the mind of the receiver. The term communication is often contrasted with mass communication. Mass communication is described as that form of communication which spreads the message to the mass audience at the same time, using sophisticated technology. Messages are sent with a … [Read more...]

A reward is a prize, which an employer gives to his/her employees for performing the job exceptionally. On the other hand, the incentive is a motivational factor, which constantly encourages the employee to do better in their work. Human Resource Management, uses a strategic approach to manage its workforce in an effective manner. To improve the level of performance, various system or programmes are implemented, such as reward and recognition, incentives and so forth. Hence, reward system, … [Read more...]

Disinvestment is just the opposite of investment, i.e. it means pulling out the money invested in the company by selling the stake, either partially or fully. It is driven by the effective use of the resources, to earn the highest returns out of the money invested. On the contrary, Privatization is a transition of government-owned company, operation, unit or division to the privately-owned enterprise. It happens when more than 51% of the shareholding of the government is transferred to … [Read more...]

All the companies are managed and run by the company's top executives, i.e. the board of directors who are appointed by the shareholders at the general meeting to handle the affairs of the company on their behalf. The composition of the company's Board of Directors includes both Executive and Non-Executive Directors, wherein the Executive Directors have management responsibilities. Hence, the executive directors look after the routine operations. They represent the senior management staff of … [Read more...]

A warm and positive welcome of a newly joined employee is not just a good start for him/her, but it also ensures that they work for the company with energy, enthusiasm, loyalty and commitment for a long term. The company holds an orientation programme in order to inform the new joinee about the company's fundamental details about its mission, vision, objectives, policies, etc. On the contrary, in the case of onboarding, the employee gets to know about his/her role in the company and all other … [Read more...]

Morale refers to an internal feeling, which depends on the overall environment which surrounds the person. It is based on the attitude, satisfaction level and outlook of the person. On the contrary, motivation is the act of encouraging an individual to get the desired results. It is what keeps you moving. It is a critical element in establishing and achieving the objectives. The management of an organization should work on developing and maintaining an environment wherein the people … [Read more...]

Features are nothing but the inbuilt properties of the product, whereas benefits are something which the customer wants to receive/get from the product. Whenever, a customer looks for buying a product say laptop, refrigerator, car, AC or mobile phone, he/she has end number of options. So making a choice is a bit difficult, but one can narrow down the list, based on the features and the benefits after deciding the amount he/she would like to spend. Features of the product define the product … [Read more...]

When we think about motivation, the first thing that strikes our mind is its source - internal or external. Intrinsic Motivation can best be described as behaviour directed by internal rewards. As opposed, extrinsic motivation refers to the motivation based on external needs of a person such as money, position, grades, etc. What is Motivation? Motivation can be understood as the invisible force that moves, activates or pushes people and causes them to act. It is something that incites a person … [Read more...]

Corrective Action requires the complete understanding of the issue which has taken place and use the root cause analysis so as to reveal the primary cause for it, so as to rectify it in such a way that its occurrence would be rare. On the other hand, Preventive Action requires carrying out trend analysis to find out the issues which may result in non-conformity and address them so as to avoid nonconformity. Corrective Action and Preventive action are the basic quality management tools … [Read more...]