Transactional Marketing is amongst the different marketing strategies that emphasize maximizing the sales volume and revenue of the firm. On the other hand, Relationship Marketing is concerned with building long term relationships with customers. At present, the biggest challenge for a company is not just to attract customers, but also to retain them for the long term, so as to gain new customers from the existing ones. Basically there are two marketing strategies which are being used by the … [Read more...]
Difference Between Copyright Infringement and Plagiarism
Though the subject matter of plagiarism and copyright infringement is the copying of the content and that too without the consent of the creator, however, they are not one and the same thing. Plagiarism involves stealing someone else's original and unique creation and not giving proper credit to the originator. On the contrary, Copyright infringement refers to the unauthorized duplication or stealing of another person's unique and creative work, in a way, which is specifically prohibited by … [Read more...]
Difference Between Essay and Report
Basically reports are a formal or official document which contains facts concerning a specific subject under study. It is the written presentation and analysis of the data, findings and results thereof that the researcher obtained during the research, using various methods such as survey, interview, observation, experiment, etc. On the other hand, an essay can be understood as a piece of writing, on a specific topic or subject, which expresses the author's own ideas and knowledge about the … [Read more...]
Difference Between Abstract and Introduction
All the research papers usually begin with an introduction, which contains a thesis statement. An introduction is used to give the background information about the topic and the work, as well as to state the problem to be examined. It often presents what the researcher attempts to prove/disprove in the work. On the other hand, the abstract is like a short summary of an academic article or research paper, which discusses the purpose of the study and the outcome of the research. It usually … [Read more...]
Difference Between Asset Management and Wealth Management
Asset management is a consultancy service offered by banks or firms, which discusses, oversees, and manages the assets of a person or entity. On the contrary, wealth management is not just investment advice or strategy, because it addresses all the facets of an individual's household's or company's financial life in a consultative and analytical manner. Keeping an eye on wealth is extremely important for its continuous increase and effective management. Moreover, it will also help the … [Read more...]
Difference Between ATL and BTL Marketing
Two common marketing strategies used in the advertising industry, to promote any product or brand are - Above the line (ATL) and Below the line (BTL). Above the line (ATL) marketing is used when mass media is deployed to give a boost to a brand and reach the maximum audience. On the other hand, Below the line (BTL) marketing is sort of one to one communication, wherein different techniques are used to reach a specific group of people. The basic difference between the two types of marketing … [Read more...]
Difference Between Leasehold and Freehold Property
Leasehold and Freehold are the two forms of legal ownership of a property, whereby freehold property is a property or land, which is owned or inherited for life. As against, when a property is acquired under the lease, it is termed as Leasehold property. When you are buying a freehold property, it means that you are buying it in full for an indefinite length of time, which covers both the land and the property as well. On the other hand, the arrangement which confers the right to hold any … [Read more...]
Difference Between Upselling and Cross-Selling
Upselling is the strategy of persuading your prospective customer to purchase a similar product with higher specifications and features, rather than going with the original choice. On the other hand, in cross-selling, the sales representative encourages the potential buyer to make the initial purchase first, and once the customer is done with the selection, the representative recommends a complementary or additional product to the buyer which adds to its value to the customer. Upselling … [Read more...]
Difference Between Written and Unwritten Constitution
The constitution which is systematically and rationally written down and embodied in a single document, bearing a specific date or different dates, is said to be written constitution. Contrary to this, an unwritten constitution does not mean that no provisions or laws of the constitution will be found in written form, but it means that they are not legally incorporated in a single book, however, they are documented. Constitution refers to a system of laws and principles which acts as a base … [Read more...]
Difference Between Tort and Crime
We all are quite familiar with the word 'crime', as we have seen, read, heard or experienced it at some point in our lives. There are some acts which are considered as a crime in all the countries of the world, while there are specific acts which are regarded as a crime, in a particular state only. In simple words, any act which is against the law is termed as a crime. Crime is often contrasted with torts. Many of us are aware of what a tort is or which act is regarded as a tortious act, but … [Read more...]
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