About 100 years ago, travel was confined to the elite class. When there was the development of mass transportation means like rails, roads, aeroplanes and cruise ships, travel became possible for the general public. While travel is a transition, tourism is possible when one reaches the ultimate destination. We all love going on trips with our families, friends and close ones. In this context, we use the words travel and tourism quite commonly. Tourism is an industry where businesses provide … [Read more...]
Difference Between Affiliate Marketing and Digital Marketing
In layman's terms, we call it Digital Marketing when marketing products and services use digital platforms or channels. It involves the use of websites, search engines, emails and social media to reach the target audience. It has come out as the fastest mode of marketing that reaches a large group of audience. On the other hand, Affiliate Marketing is a sub-type of Digital Marketing wherein an individual is paid a commission for generating sales of goods and services. We all spend most of … [Read more...]
Difference Between Quite and Quiet
Many often use the word 'quiet' when they actually mean 'quite', due to the similarity in the letters used in the two words. However, these are different in their spellings, meaning and even pronunciation. Quite means 'to a considerable extent', whereas Quiet means 'to make very less or no noise, i.e. free from the bustle'. Let's take a look at our examples to understand the two in a better way: The baby is quite innocent, that is why she is quiet. I am quite disappointed to see, that … [Read more...]
Difference Between Private Goods and Public Goods
Public goods are the goods that an individual can consume without limiting or reducing their availability to others. That means every person in the society can take its advantage. On the other hand, private goods refer to the goods that a person needs to purchase first in order to consume them. Further, one person's consumption of these goods limits another person from consuming them. Both public goods and private goods are for the benefit of consumers. The difference between public goods … [Read more...]
Difference Between Product Line and Product Mix
Did you notice that most people have a range of electronic devices from the same company like TV, Microwave, Refrigerator, Washing Machine, etc.. Product line refers to a range of product items which are similar in nature, characteristics and function. On the other hand, product mix is the complete range of products that a firm manufactures and offers for sale. There are four elements of the promotion mix, and the product is one of its elements. Product implies the goods and services that … [Read more...]
Difference Between Inside Sales and Outside Sales
Inside Sales is a sales model that makes use of technological interactions to connect with potential customers. This may include contacting customers via email, phone, chat, video conferencing, etc. On the other hand, in the case of outside sales, the sales representative must travel frequently to meet potential clients, sell the products and services directly and develop lasting professional relationships. Though the outside sales workforce is more expensive than the inside sales workforce, … [Read more...]
Difference Between Avenge and Revenge
The words avenge, and revenge are related to retaliation, wherein avenge means to retaliate, and revenge implies retaliation for the wrong done to oneself. These not only sound alike, but their meaning is somewhat similar, which often creates confusion in people, but they are different. While avenge not only deals with retaliating a wrong/bad but also to get justice on someone else's behalf, revenge is like punishing somebody who has done wrong to you, by doing equally wrong to that person. … [Read more...]
Difference Between Optimism and Pessimism
We all know that the actions of people are greatly affected by their beliefs about positive or negative outcomes. Optimism and Pessimism are two states of mind or belief that are contrasting in nature. This state of mind can regulate a person's behaviour and actions. In optimism, we tend to see the bright side of any situation and hope that things will work out in our favour. Conversely, in pessimism, we focus more on our problems rather than finding solutions; we become more complaining and … [Read more...]
Difference Between Upskilling and Reskilling
While upskilling means learning new skills to perform the current job better. Reskilling is training to develop a new skill set for a different position. The working world is changing, so the workforce must be more agile to compete in the race. When the demand for new skills soars, these two tools enable the company to remain competitive by developing such skills in the workforce. The difference between reskilling and upskilling lies in the objective of training. Upskilling aims at … [Read more...]
Difference Between Retargeting and Remarketing
Though Retargeting and Remarketing have similar goals, they are different. While retargeting uses sponsored ads to attract an audience. Remarketing uses email to attract past customers, retain them and encourage further purchases. One must note that retargeting is a subset of remarketing. Retargeting refers to serving personalized ads to customers depending on their previous engagement. It is an amazing brand-building tactic that keeps the marketer in front of the prospects. Moreover, it aims … [Read more...]
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